Technology Company Case Study

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Corporate Brand Strategy

One of my favorite things about being a designer is that I constantly get to ask the question... what if? In this case I get to ask the question 'What if I could guy a robot?'. What would a technology company that sells robots look like? How would it brand and market itself.

Well, after research and doing my initial discovery I came up with a brand I called 'bots'. I know, simple and too the point. More important to me I wanted a name that wasn't the typical letter/number combination that indicates a really geeky, scientific machine. Even more importantly I wanted a name that did not breed fear of a robot that disobeys it's orders, creates havoc and a world wide robot apocalypse. That would be bad.

For the logo I chose a futuristic type font coupled with a small robot figure. What I really like is that the robot is totally movable, posable and I could place him (or her) anywhere.

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2013_web_portfolio_square43

To me it makes this a bit more fun and playful. Again avoiding the need for fearing a robot takeover of all humankind.

bot-logos-and-figures

bot-logos-and-figures

After completing the branding I moved on to creating all the print collateral. Business cards, letterhead, envelopes and finally a brochure. My inspiration for a brochure for bots is my love for printed automotive brochures. (I still have some from previous cars I've owned) I wanted something slick, great photography and a layout that just made you want to own whatever was inside.

The one problem is that there currently is noone out there (that I know of) that has created a full size robot helper. So I had to improvise:

bots-03

bots-03

bots-10

bots-10

bots-06

bots-06

During this project on the way to work one day I was driving along Santa Monica Blvd and I noticed the Tesla dealership and I thought, "Hey that would be a great place for my bots dealership!". So I developed a 3D model, rendered it and created a form core model of what my bots dealership would look like:

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2013_web_portfolio31

Finally, you will notice that there's a Semi Truck in the photo. I would imagine that there would need to be a way to get these fully assembled  robots from a manufacturing facility out to the dealerships. So I created 3D model and a physical scale model of a 'bots' branded truck.

All of that from a single question of 'what if'.

Tools Used: Adobe Photoshop, Illustrator, Google Sketchup, Form core models, Custom Rub Down, T-shirt Printing

For: UCLA Design II Course Final Project & Presentation