CD Special Packaging Case Study
CD Packaging Project
I have to admit that I am a music fanatic. And when I saw the opportunity to spend some time working on designing a CD package I just had to do it.
What you see here is a project I did for branding, graphics, merchandise and a two CD special package for an electronic music artist. The title of the album was "Rose of Jericho". For those of you not familiar with it... it's also called "the Resurrection plant". Which gave me the inspiration for the design direction.
The visual elements I used all are geared towards alluding to transformation and dramatic change.
First the logo itself it divided into two halves. Each side is one half of the letters "BT". The BT is used as the exterior for the CD packaging as well as an visual element on merchandise.
I wanted the CD package to appear to transform as you open it. As the two halves slide apart, an organic form is revealed. And when the next level is unfolded then an even brighter and more alive organic form is revealed in the form of a bright red rose.
The interior booklet then has these rose images of different colors all lit to reveal their forms with shadows and highlights.
Tools Used: Adobe Photoshop, Illustrator, InDesign, Canon EOS with a hand held light
For: Music Graphic Design Course Final Project