It is often said that the most important thing in life is our health. I couldn’t agree more… and Dr Mary Hardy’s website offers one of the best sources on the internet if you want to be informed on how we all can lead a healthy life.
Dr. Mary Hardy is a specialist in botanical and integrative medicine and has actively combined complementary and alternative therapies with traditional Western medicine for many years. I worked with her to create a website that included a blog so she would be able to share her vast expertise and knowledge with her patients.
The requirements for her website were such that she needed to be able to have a blog, podcasts, videos, articles, links to Amazon, social media and to be able to expand the range of features and content in the future. Basically Dr Hardy needed a CMS (Content Management System) that could be easily and continuously updated which, to me, right away meant she needed a WordPress site.
I designed the branding (logo) and header for the website as well as the look and feel of the WordPress layout. In addition, I installed her cloud hosted server with WordPress, database and WordPress plug-ins necessary for Dr Hardy and her team to maintain her website.
Tools Used: Adobe Photoshop, Illustrator, Ubuntu Linux, WordPress, MySQL
For: Dr Mary Hardy
Logo, branding, business cards, social media logos and website created for DareLiveThrive.
Logo, branding, business cards and website for GenZ Transformation, a treatment services provide for young adults.
Website for artist, designer and potter who creates these amazing lamps out of found driftwood and branches. For the website I photographed his collection of lamps to showcase his work for potential clients.
Tools used: Canon Rebel camera, Adobe Photoshop, Illustrator and InDesign
For: Illumination Earth
What if there was just ONE website for music lovers?
It is funny how ideas come to you sometimes. Awhile back when I was working on the Music Artist Design Packaging project (see more here) I was frustrated in having to use many, many websites to do my research. That is when I thought “wouldn’t it be great if there was just one source for all music info?”.
From this came the idea for MUBE, an all-things music website. MUBE is a fusion ofMusic and Cube… cube coming from the concept of a data cube.
Here is an overview of my process taken from my final presentation.
Tools Used: Adobe Photoshop, Illustrator, Omnigraffle
For: UCLA User Experience Course Project
If you have happened to read some of the other posts here you’ve heard me write that one of my favorite questions to ask as a designer is ‘what if’. Most of the times this can be an interesting, fun and fascinating exercise. I admit, though, that sometimes the question can be a bit scary and whether we know it, the question can touch on our own insecurities and fears. My question was
What if I could not see?
You can imagine that, as a designer, the ability to see is rather important. So to simply ask this question, to me was a bit frightening. I will tell you this: what I learned from this experience, truly opened my eyes.
This realization led me to the mission statement of this Exhibition Experience:
Let an hour of blindness, open your eyes.
For this project I created the branding, street banner and opening night invitation print media.
The majority of the project’s design efforts focused on creating the actual experience. The title wall outside the entrance for the experience:
The space design is based loosely upon a maze layout. As the visitor moves through the low light exhibit they get to experience a visually impaired environment. For example there is an area where they get to learn about the process for counting steps and then they get to practice what they learned. In another room the visitor gets to view art made by visually impaired artists.
In researching the project and what could be included in this fictional exhibit I was blown away by the efforts in the areas of technology being developed to help the visually impaired. And I was particularly moved by the artists whose work I discovered when researching this topic.
As designers we can effect the environment around us by what we create. Sometimes, what we create affects us.
Tools Used: Adobe Photoshop, Illustrator, InDesign, Google Sketchup
For: Final Project for UCLA Exhibit, Experience Course
One of my favorite things about being a designer is that I constantly get to ask the question… what if? In this case I get to ask the question ‘What if I could guy a robot?’. What would a technology company that sells robots look like? How would it brand and market itself.
Well, after research and doing my initial discovery I came up with a brand I called ‘bots’. I know, simple and too the point. More important to me I wanted a name that wasn’t the typical letter/number combination that indicates a really geeky, scientific machine. Even more importantly I wanted a name that did not breed fear of a robot that disobeys it’s orders, creates havoc and a world wide robot apocalypse. That would be bad.
For the logo I chose a futuristic type font coupled with a small robot figure. What I really like is that the robot is totally movable, posable and I could place him (or her) anywhere.
To me it makes this a bit more fun and playful. Again avoiding the need for fearing a robot takeover of all humankind.
After completing the branding I moved on to creating all the print collateral. Business cards, letterhead, envelopes and finally a brochure. My inspiration for a brochure for bots is my love for printed automotive brochures. (I still have some from previous cars I’ve owned) I wanted something slick, great photography and a layout that just made you want to own whatever was inside.
The one problem is that there currently is noone out there (that I know of) that has created a full size robot helper. So I had to improvise.
During this project on the way to work one day I was driving along Santa Monica Blvd and I noticed the Tesla dealership and I thought, “Hey that would be a great place for my bots dealership!”. So I developed a 3D model, rendered it and created a form core model of what my bots dealership would look like:
Finally, you will notice that there’s a Semi Truck in the photo. I would imagine that there would need to be a way to get these fully assembled robots from a manufacturing facility out to the dealerships. So I created 3D model and a physical scale model of a ‘bots’ branded truck.
All of that from a single question of ‘what if’.
Tools Used: Adobe Photoshop, Illustrator, Google Sketchup, Form core models, Custom Rub Down, T-shirt Printing
For: UCLA Design II Course Final Project & Presentation
For our Southern California Toastmaster’s District (with around 2500 members) my goal was to create a branding style, logo and material to convey the Conference Theme of “Voices of Leadership: Impact, Influence, Inspire”.
The District has a reputation for putting on a great conference with a wonderful, full color program book. The one I created was around 30 pages including advertisements. The cover I designed as a evolution of the logo I designed for the conference as well as the logo I used for the tri-fold brochure we used for advertising.
Tools Used: Adobe Photoshop, InDesign, Illustrator
For: Toastmasters District 1 - Fall 2012 Conference, 2012-2013 Toastmasters Leadership Institute, Spring 2013 Conference
A collection of some of the logos I've done for companies, non-profits and small businesses.