Logo, branding, business cards, rack cards and website created for Holistic Integration Team (H.I.T.) Los Angeles.
Logo, branding, business cards and website for GenZ Transformation, a treatment services provide for young adults.
It is often said that the most important thing in life is our health. I couldn’t agree more… and Dr Mary Hardy’s website offers one of the best sources on the internet if you want to be informed on how we all can lead a healthy life.
Dr. Mary Hardy is a specialist in botanical and integrative medicine and has actively combined complementary and alternative therapies with traditional Western medicine for many years. I worked with her to create a website that included a blog so she would be able to share her vast expertise and knowledge with her patients.
The requirements for her website were such that she needed to be able to have a blog, podcasts, videos, articles, links to Amazon, social media and to be able to expand the range of features and content in the future. Basically Dr Hardy needed a CMS (Content Management System) that could be easily and continuously updated which, to me, right away meant she needed a WordPress site.
I designed the branding (logo) and header for the website as well as the look and feel of the WordPress layout. In addition, I installed her cloud hosted server with WordPress, database and WordPress plug-ins necessary for Dr Hardy and her team to maintain her website.
Tools Used: Adobe Photoshop, Illustrator, Ubuntu Linux, WordPress, MySQL
For: Dr Mary Hardy
Website for artist, designer and potter who creates these amazing lamps out of found driftwood and branches. For the website I photographed his collection of lamps to showcase his work for potential clients.
Tools used: Canon Rebel camera, Adobe Photoshop, Illustrator and InDesign
For: Illumination Earth
1736 FAMILY CRISIS CENTER
I am a strong believer in using one’s talents to do something good. Fortunately, there is a whole non-profit organization called the Taproot Foundation that also believes in the same thing. Through Taproot I had the opportunity to join one of their teams for as the Graphic Designer for a Website Project grant for 1736 Family Crisis Center.
This organization does amazing work in assisting families that have been victims of domestic violence and they needed a website that told the story of the clients, staff as well as reaching potential donors.
In working with the great team at 1736 and in hearing their stories it inspired me to create a design that had a unique look and feel. I came up with this idea of focusing attention on the clients as stories on the home page. It is the first thing you see when you go to their website. When you select one of these client images then you are able to explore their story and hear how 1736 has changed their lives. Which also ties into their mission statement.
Another element that I wanted to include was to reflect the wonderful children’s art work that hangs in their shelters. So, the background for the website is not a typical solid color or image… instead I used a painted texture to infuse a sense of a child’s drawing of the bright blue sky and green grass.
This project was one of the most rewarding that I’ve ever worked on and I enjoyed working with the team at 1736 and the my co-Taproot people. Truly amazing experience.
Tools Used: Adobe Photoshop, Illustrator, InDesign, DreamWeaver, Canon EOS, Acrylic Paints
For: 1736 Family Crisis Center, Taproot Foundation Grant
GOOD SHEPHERD SHELTER
My 2nd Taproot Foundation Project was for the Good Shepherd Shelter Website Re-design. This particular project was different in that the platform selected was WordPress which helps greatly by providing a CMS (Content Management System) for the Shelter so they can update their content themselves. It did limit the amount of freedom in what was going to be possible for the final design.
As a service provider for victims of domestic violence, Good Shepherd Shelter offers an incredible range of support for families. The environment they offer is nurturing and their grounds are truly beautiful with lawns, lush landscaping and trees. It is these elements that I wanted to capture in the design for their website. Unfortunately, as so often happens in the design process… the final design that was chosen was a much more conservative choice.
None the less, the final design is one I am very proud of. Simple, clean, easy to navigate and read are the elements that they have with their new website.
Tools Used: Adobe Photoshop, Illustrator, Keynote
For: Good Shepherd Shelter, Taproot Foundation Grant
For our Southern California Toastmaster’s District (with around 2500 members) my goal was to create a branding style, logo and material to convey the Conference Theme of “Voices of Leadership: Impact, Influence, Inspire”.
The District has a reputation for putting on a great conference with a wonderful, full color program book. The one I created was around 30 pages including advertisements. The cover I designed as a evolution of the logo I designed for the conference as well as the logo I used for the tri-fold brochure we used for advertising.
Tools Used: Adobe Photoshop, InDesign, Illustrator
For: Toastmasters District 1 - Fall 2012 Conference, 2012-2013 Toastmasters Leadership Institute, Spring 2013 Conference
I have to admit that I am a music fanatic. And when I saw the opportunity to spend some time working on designing a CD package I just had to do it.
What you see here is a project I did for branding, graphics, merchandise and a two CD special package for an electronic music artist. The title of the album was “Rose of Jericho”. For those of you not familiar with it… it’s also called “the Resurrection plant”. Which gave me the inspiration for the design direction.
The visual elements I used all are geared towards alluding to transformation and dramatic change.
First the logo itself it divided into two halves. Each side is one half of the letters “BT”. The BT is used as the exterior for the CD packaging as well as an visual element on merchandise.
I wanted the CD package to appear to transform as you open it. As the two halves slide apart, an organic form is revealed. And when the next level is unfolded then an even brighter and more alive organic form is revealed in the form of a bright red rose.
The interior booklet then has these rose images of different colors all lit to reveal their forms with shadows and highlights.
Tools Used: Adobe Photoshop, Illustrator, InDesign, Canon EOS with a hand held light
For: Music Graphic Design Course Final Project
If you have happened to read some of the other posts here you’ve heard me write that one of my favorite questions to ask as a designer is ‘what if’. Most of the times this can be an interesting, fun and fascinating exercise. I admit, though, that sometimes the question can be a bit scary and whether we know it, the question can touch on our own insecurities and fears. My question was
What if I could not see?
You can imagine that, as a designer, the ability to see is rather important. So to simply ask this question, to me was a bit frightening. I will tell you this: what I learned from this experience, truly opened my eyes.
This realization led me to the mission statement of this Exhibition Experience:
Let an hour of blindness, open your eyes.
For this project I created the branding, street banner and opening night invitation print media.
The majority of the project’s design efforts focused on creating the actual experience. The title wall outside the entrance for the experience:
The space design is based loosely upon a maze layout. As the visitor moves through the low light exhibit they get to experience a visually impaired environment. For example there is an area where they get to learn about the process for counting steps and then they get to practice what they learned. In another room the visitor gets to view art made by visually impaired artists.
In researching the project and what could be included in this fictional exhibit I was blown away by the efforts in the areas of technology being developed to help the visually impaired. And I was particularly moved by the artists whose work I discovered when researching this topic.
As designers we can effect the environment around us by what we create. Sometimes, what we create affects us.
Tools Used: Adobe Photoshop, Illustrator, InDesign, Google Sketchup
For: Final Project for UCLA Exhibit, Experience Course
One of my favorite things about being a designer is that I constantly get to ask the question… what if? In this case I get to ask the question ‘What if I could guy a robot?’. What would a technology company that sells robots look like? How would it brand and market itself.
Well, after research and doing my initial discovery I came up with a brand I called ‘bots’. I know, simple and too the point. More important to me I wanted a name that wasn’t the typical letter/number combination that indicates a really geeky, scientific machine. Even more importantly I wanted a name that did not breed fear of a robot that disobeys it’s orders, creates havoc and a world wide robot apocalypse. That would be bad.
For the logo I chose a futuristic type font coupled with a small robot figure. What I really like is that the robot is totally movable, posable and I could place him (or her) anywhere.
To me it makes this a bit more fun and playful. Again avoiding the need for fearing a robot takeover of all humankind.
After completing the branding I moved on to creating all the print collateral. Business cards, letterhead, envelopes and finally a brochure. My inspiration for a brochure for bots is my love for printed automotive brochures. (I still have some from previous cars I’ve owned) I wanted something slick, great photography and a layout that just made you want to own whatever was inside.
The one problem is that there currently is noone out there (that I know of) that has created a full size robot helper. So I had to improvise.
During this project on the way to work one day I was driving along Santa Monica Blvd and I noticed the Tesla dealership and I thought, “Hey that would be a great place for my bots dealership!”. So I developed a 3D model, rendered it and created a form core model of what my bots dealership would look like:
Finally, you will notice that there’s a Semi Truck in the photo. I would imagine that there would need to be a way to get these fully assembled robots from a manufacturing facility out to the dealerships. So I created 3D model and a physical scale model of a ‘bots’ branded truck.
All of that from a single question of ‘what if’.
Tools Used: Adobe Photoshop, Illustrator, Google Sketchup, Form core models, Custom Rub Down, T-shirt Printing
For: UCLA Design II Course Final Project & Presentation
We were kidding ourselves when we thought we could live among normal people. we… are monsters
I find the question ‘What if…’ to be an intriguing one: What if your neighbors were monsters? This is the premise for one of my favorite shows “Being Human” (the original British version in this case) and below are the designs for a DVD Special Packaging Case Study.
The packaging is designed so that as it is opened, it reveals more and more and the outside is modeled after a window in a front door. As you look through it you are not sure what you see.. is it a person or something else? Each of the three main characters as a side. As the outer box slides up then photos of the 3 main characters are revealed as who they truly are.
The top of the box has an image of a door knob and a mail slot (for fans of the show they will note that it features prominently in one episode).
Once the top of the box is opened then the show’s logo is revealed and you would have access to the actual interior packaging which house the 3 DVDs.
The interior packaging design returns to the exterior box’s blue window treatment for the DVD set with booklets that feature information on each character.
Tools Used: Adobe Photoshop, Illustrator
Project For: Final project for UCLA Package Design course
Beverage bottle and package design
I’ve always been interested in beverage branding and packaging. Recently I’ve noticed that there seems to be even more creative ways in which brands are distinguishing and marketing themselves. I wanted to try to do something unique with this created brand for a premium tequila bottle beverage idea.
The brand name I came up with was ‘exu’. I wanted a name that eluded to luxury, taste and a little bit of fun. Ok, well funky and cool, too. Another difference is that each four pack has four different infused flavors. Both the logo’s accent and package reflect the various flavors in their coloring.
The bottle design I created in a 3D design program and rendered the images you see here. Frosted glass with the ‘exu’ logo and a clean modern shape. The packaging is a semi-transparent dark, dark gray to bring a premium feel to the package and the large colorful X on the side to make it distinctive and recognizable.
Tools Used: Adobe Photoshop, Illustrator, Cheetah 3D
For: UCLA Package Design Project